Dynamics 365 Customer Insights helps organizations deliver exceptional experiences personalized to every customer. In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys.
 First, students will learn about the business value of using a customer data  platform. They will ingest data into Customer Insights – Data, create unified customer profiles, and create segments to help target specific audiences. Then, students will build impactful and personal experiences using Customer Insights – Journeys.
They will create marketing assets like emails and text messages and deliver
them via segment- and trigger-based journeys.
This course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.

Course Prerequisites

To ensure a successful experience in the MB-280T03 course, students should have:

• A fundamental understanding of customer relationship management (CRM) concepts
• Basic familiarity with Microsoft Dynamics 365 applications, especially Sales and Customer Insights
• Awareness of data management practices, including data ingestion, data modeling, and unification
• Introductory knowledge of analytics and reporting tools used in marketing and customer engagement

These prerequisites ensure learners can fully engage with the course and apply insights effectively in real-world scenarios.

Target Audience

This course is ideal for:

• IT professionals, Marketing specialists, and Customer Experience Consultants
• Individuals seeking to leverage Dynamics 365 Customer Insights to design and deliver impactful, data-driven customer experiences
• Professionals with exposure to Dynamics 365 Sales, Customer Service, or Marketing modules
• Students or early-career professionals who want to specialize in Customer Data Platforms (CDPs) or customer journey design

Why Choose us

⭢ Live Online Training (Duration : 8 Hours)

⭢ Guaranteed to run classes

⭢ Experienced & certified trainers

⭢ Query Handling session

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Learning Objectives

This course empowers learners to utilize Dynamics 365 Customer Insights to transform customer engagement using integrated data and AI-powered insights.

• Understand the role of Dynamics 365 Customer Insights in enhancing customer experience
• Learn to ingest and unify customer data from multiple sources
• Build and manage customer segments to enable precise targeting
• Analyze customer behavior to uncover patterns and actionable insights
• Design and implement personalized marketing journeys using dynamic content
• Create and manage marketing assets such as emails and text messages
• Monitor and optimize customer journeys using analytics tools
• Integrate Customer Insights with other Microsoft applications to extend functionality
• Apply data governance and compliance best practices in customer data handling
• Present findings and insights to stakeholders for data-driven decision making

This course provides a comprehensive understanding of how to transform customer data into personalized experiences that drive business growth and customer loyalty.